GROW LONDON’S 2016 CAMPAIGN

February 10, 2016 by laura

We are delighted to reveal our exciting new campaign – fresh, floral and gracefully cultivated for our third edition! Do look out for it appearing in newspapers, magazines and tube stations all over London from April ahead of the fair in June.

Because we had such a wonderful time on the shoot itself, we also thought we’d share a little glimpse into the making of the new campaign with you!

With special thanks to photographer Ania Wawrzkowicz; stylists Aliki Kirmitsi and Neusa Neves for helping us put such a beautiful image together; our lovely model Nauen Park; Fiona Haser Bizony as the designer of the crown and Electric Daisy Flower Farm as the grower of the flowers; and of course the following for lending us their stunning products and plants:

Products
Mint Drum Planter: Jennifer Newman Studio
Lime Ohlala Watering Can: Barbed
Orange Lucano 2 Step: Niwaki
Leaf rake: Sneeboer
Kartell Masters Chair (mustard): Kartell
Green bucket: N1 Garden Centre
Terracotta Pot: N1 Garden Centre
Copper Double Octahedron Ring Planter: Eric Trine Studio
Apron: Carrier Company
Turquoise Landhaus Bird House: EMSA

Plants
Headress: Electric Daisy Flower Farm
Kokedama: Thomas Broom
Various: Hortus Loci

If you like the campaign image, then you’re going to love the fair in June, so make sure you buy your tickets online now and save money on the door price!

A SMALL PREVIEW OF GROW LONDON 2015

May 14, 2015 by laura

With just over a month to go until GROW London, we can’t wait to see all the fabulous products, gorgeous plants and stylish furniture that our brilliant exhibitors are bringing to Hampstead Heath this June. So much so, we begged and borrowed some choice items in advance to give you a sneak peek at just a fraction of what will be on show at the fair.

You may have already spotted some of these images popping up in the press, getting us in the summer gardening mood!

Many thanks to N1 & W6 Garden Centres, Barbed, Judy Green’s Garden Store, NordEco Style, Blueleaf Plants, Thornback & Peel, Kabloom and The Urban Botnaist for lending us their fantastic products.

If you like what you see then make sure you get your tickets to the fair from 19-21 June, to view and buy the fabulous products items here and much, much more!

CALLING ALL GARDEN DESIGNERS!

January 16, 2015 by laura

We are looking for talented garden designers to create a beautiful feature garden in our 2015 fair.

The gardens were a real highlight at last year’s show and received a huge amount of interest from the public and press. They comprised Clifton Nurseries’ beautiful, Mediterranean-inspired garden ‘A midsummer daydream’, designed by Matthew Wilson. The Modern Garden Company and designer Tom Hoblyn collaborated on their ‘Urban Living’ garden, an organic, understated design for a minimalist city garden, replete with hazel trees under-planted with mosses and ferns. Burford Garden Company’s ‘Burford Comes to Town’ feature conjured the store’s eclectic wares with exotic finds and plants from France, Morocco and Italy. And ‘Out of the Woods’, courtesy of Barcham Trees, was where willow worker Peter Dibble and demonstrated his craft.

As Thèrese Lang of GROW comments: ‘This is a great opportunity for new or established designers to showcase their work to an attractive audience of thousands of wealthy, design-savvy visitors at the country’s only contemporary garden fair. A great PR story, the successful applicant can expect to receive a significant amount of press coverage and exposure both before and throughout the event.’

Our inaugural show attracted 8,000 affluent visitors from London and beyond, this year we expect to welcome around 15,000 visitors.

There is no fee to apply and there are no restrictions on theme or style of garden, but we do ask that all funding and/or sponsorship is in place for each garden design application. All applications will be reviewed by our selection committee, including SGD Chair Philippa O’Brien and the GROW London team.

For more information and an application form, please contact Natasha@growlondon.com directly, or call 020 8246 4846.

Entries must be received by Monday 23rd February.

GROW LONDON FRONT GARDEN COMPETITION WINNERS

July 22, 2014 by laura

We are delighted to announce the winners of our front garden competition, held in conjunction with the Ham & High. The prize of £500 worth of vouchers to spend at the Camden Garden Centre is split between Hampstead’s UCS Active and Caroline Dunster of Simply Roses.

The UCS Active garden was designed by Frognal Gardens and is a lovely addition to the area:

Beautifully planted and scented with roses, Carolyn Dunster’s garden lends real charm to her street:

Peter Hulatt, Managing Director of Camden Garden Centre, said he was delighted to sponsor the competition for the first GROW London. ‘I hope the show will inspire more North Londoners to create their own floral masterpieces,’ he said. As well as selling a wide range of plants and gardening products, the centre also provides employment, training and educational opportunities to disadvantaged Londoners.

GROW LONDON’S FABULOUS NEW CAMPAIGN

May 2, 2014 by laura

We are delighted to reveal our brand new campaign images and we hope you like them as much as we do!

GROW London Garden Fair Campaign Image

A big thanks to everyone who helped us create these fabulous images. In the image above, Harrod Horticultural provided the Haws watering can, Habitat supplied the yellow ‘Sasha’ pot and the ‘Vieques’ side table was kindly supplied by Kettal. The Sneeboer tools were courtesy of Harrod Horticultural and Clifton Nurseries.

GROW London Contemporary Garden Fair Campaign Image

To get this image perfectly balanced we used a Boskke Sky Planter, a ‘Leaf’ chair from Arper, Harrod Horticultural provided the Sneeboer rake and Burford Garden Company kindly lent us the apple picker, which our MD fell in love with and promptly purchased!

GROW London Garden Fair Campaign Shot

The final image we shot features an Aztec ‘Gem’ terrarium from The Urban Botanist and Sneeboer tools supplied by Harrod Horticultural and Clifton Nurseries.

Look out for these striking images in our extensive ad campaign appearing nationwide in magazines, newspapers, and around London in the coming weeks!

GROW LONDON IS IN THE NEWS

May 1, 2014 by laura

As June approaches, the anticipation in the GROW London offices is growing daily - we can’t wait to launch on leafy Hampstead Heath! It’s nice to see the excitement about our new event spreading too… here are a few more fabulous stories that have appeared in the past few weeks.

Elle Decoration featured GROW London as one of its must-see events!

Elle Decoration, May Front Cover Elle Decoration article featuring GROW London as a must see event

Gardens Illustrated announced the moment our tickets went on sale:

Flowerona, flower blogger extraordinaire, recently published this lovely article on her blog.

Local Hampstead group, Hampstead Shops Campaign, wrote about us recently on their website too.

RECENT PRESS

February 21, 2014 by laura

Some lovely articles have been written about us recently, so we thought we’d share a few of them with you. If you’d like to read any piece in full (with the exception of The Sunday Times article), just click on its image.

Did you spot us in The Sunday Times Home supplement?

GROW London mentioned in The Sunday Times Home supplement as part of a larger garden show article

This fantastic piece was featured in the Evening Standard recently:

Design Week ran this great feature about our early branding and design:

We’re delighted that Dawn Isaac will be running hands-on workshops for children at the fair, which will include sowing, making and crafting things for the garden!

Horticulture Week, Shoot Gardening and the Reckless Gardener also have included some nice pieces about the upcoming fair:

While our full event listings can be found on hampsteadheath.net and All in London.

We’re very grateful to each of the publications above for their mentions of GROW London - thanking you all! Very much looking to forward to all the pieces in the pipeline too, keep your eyes peeled and do keep checking back to find out where else we’ve been appearing!